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Platinum French Bulldog: A Complete Guide To This Rare Frenchie Color - PawSafe

Platinum French Bulldog: A Complete Guide To This Rare Frenchie Color

Photo of Tamsin De La Harpe

Written by Tamsin De La Harpe

platinum French Bulldog

The Platinum French Bulldog is a rare color that is highly sought after by Frenchie lovers all over the world, even though some find the color controversial. With their distinctive bright coats and charming personality, this breed has quickly become a favorite among pet owners.

Known for their affectionate nature and playful demeanor, the platinum French Bulldog is an ideal companion for families and individuals alike. They come with higher maintenance needs, such as regular cleaning of their large eyes with canine eye wipes and more regular vet visits to catch health issues early.

Despite their rising popularity, the platinum French Bulldog is still a rare color, and finding a reputable breeder can be challenging. However, for those who can acquire one of these charming dogs, well, the rewards are worth the effort. Drawing from expert sources like Muriel Lee’s comprehensive book, French Bulldogs, let’s look at a complete guide to Platinum Frenchies.

French Bulldogs are unbelievably cute as they are, explaining their place as one of the most popular dog breeds in the US. Add the incredible workings of genetics, and you get even more unique-looking Frenchies like Fluffy French Bulldogs, Merles, and even the tiny Teacup variety.

Platinum Frenchies are still purebreds, and they’re just a color variation of the traditional French Bulldog. Unlike colors like blue, most major clubs like the AKC don’t recognize platinum as one of the Frenchie’s colors allowed in the showring. 

While platinum French Bulldogs are a stunning and unique color variation, it’s important to note that color should never be the sole reason for choosing a dog. It’s crucial to consider the breed’s temperament, health, and overall suitability for your lifestyle before deciding.

It can be very difficult to tell a true platinum Frenchie from a cream or an apricot. Primarily, a platinum is different from similar colored dogs because they have extremely rare coat genetics.

The Origin of Platinum French Bulldogs

Platinum French Bulldogs are a rare and unique color variation of the traditional French Bulldog breed. However, except for the difference in the coat color, they are still your everyday Frenchie. They, therefore, share a common history with the Standard French Bulldog.

Standard Frenchies originated in England in the 1800s as a smaller version of the English Bulldog. They then found their way to France through English lace workers, where they gained massive fame. The traditional Frenchie has maintained popularity to date.

While the Platinum French Bulldog is a relatively new color variation, it has quickly become one of the most popular among French Bulldog enthusiasts. Even the name itself is pretty exotic, sounding like you’re becoming part of an exclusive group of dog owners.

Platinum French Bulldog Genetics: Understanding the Platinum Color

Genetics is one of the most interesting parts of a Platinum French Bulldog, even if science doesn’t exactly do it for you. This is because a Platinum French Bulldog must inherit three recessive gene copies, unlike most other varieties that only need to inherit two.

A Frenchie must have three genes to be considered Platinum, namely:

  • The e/e gene responsible for the red-brown colors in dogs like fawn;
  • The Dilute gene “d” which makes the pigment faded or lighter; and
  • The chocolate gene can either be b/b for brown or co/co for chocolate.

The Newshade Platinum Frenchie takes it even a notch higher, having all four genes (ee, d, coco, and bb) listed above.  This makes these Frenchies extremely rare and expensive. In the video below is an extremely rare fluffy platinum Frenchie, whose puppies will be extremely sought after for their rare genetics.

These four genes that platinum Frenchies have actually interact to create one of the three main Platinum Frenchies types as follows:

  • Isabella Platinum Frenchie (ee+d,+bb), as seen in the video below:
  • Lilac Platinum Frenchie (ee+d+coco), as seen below:
  • Newshade Platinum Frenchie (ee+d+coco+bb)

And they did it 😮‍💨😮‍💨😮‍💨😮‍💨 Created us a new shade platinum full fluffy 🤩🤩🤩 #fluffyfrenchies #puppylove #loveyou #puppiesoftiktok #frenchiesoftiktok #frenchbulldogs

♬ original sound – maline.ellise

If a dog only has the dilution and cream genes, this will be referred to as a Champagne French Bulldog. On the other hand, if a dog only has the co/co chocolate and dilution gene, they will be Lilac and not Platinum. 

Another impressive Platinum Frenchie feature is that they’re a valuable resource to breeders. This is because their genetic makeup, comprising multiple pairs of recessive genes, allows them to breed with other exotic variations for a rare color.

So breeding a Blue Frenchie with a Platinum can give you Blue puppies. A Lilac with a Platinum can give you Lilacs, and an Isabella and a Platinum can give you Isabellas. You can read our articles on Lilac and Isabella Frenchies, where we differentiate the two.

In recent years, there has been some controversy surrounding the breeding of Platinum French Bulldogs, as some breeders have been accused of breeding for color rather than health and temperament. 

Potential owners need to do their research and only purchase a Platinum French Bulldog from a reputable breeder who prioritizes the health and well-being of their dogs above all else, including color.

Physical Characteristics of Platinum French Bulldogs

How Does a Platinum French Bulldog Look?

Platinum French Bulldogs have all the same physical characteristics as other French Bulldogs, including their signature bat ears and the very short muzzles that look strategically punched in. They have a stocky, muscular build, compact body, and broad chest. 

The eyes of Platinum French Bulldogs are the most distinct feature after their coats. Due to their genetics, Platinums possess light-colored eyes ranging from blue to green. Their paws and noses are also light with a bright pink color.

Size and Weight

Platinum French Bulldogs are small, typically weighing between 16 to 28 pounds (7 to 13 kg) and standing 11 to 13 inches (28 to 33 cm) tall at the shoulder. 

Color and Coat

The most distinctive feature of Platinum French Bulldogs is their unique coat color. They have a pale silver or platinum coat that is often described as having a metallic sheen. The coat is short, smooth, and shiny, with a soft texture.

There are different Platinum Frenchie colors as follows:

  • Isabella Platinum 

On top of the cream base color, these dogs have a distinct brownish undertone with hints of lavender or gray. 

  • Lilac Platinum 

These have a pretty pronounced grayish or lavender undertone with hints of a red or soft chocolate tinge in addition to the cream.

  • Newshade Platinum 

These dogs may look like lilac or Isabella Platinums, with genes as the only notable difference.

  • Merle Platinum 

They have spots of a darker color on a background of the same shade

  • Blue Platinum

The blue (dilution gene) is more prominent, causing a more pronounced blue shade in the coat.

  • Fawn Platinum 

The cream gene is more pronounced in these dogs, and they have a pale yellow hue.

  • Piebald Platinum

Dogs with this color have random white spots on the body

  • Chocolate Platinum

Here, the chocolate tinge is more defined due to the prominence of the brown gene.

Platinum French Bulldog vs. Cream French Bulldog

The coat is one notable difference between Platinum and Cream  French Bulldogs.  Although both coats look cream, Platinums have a very slight grayish-blue shiny, metallic sheen that makes them stand out from other French Bulldogs. In contrast, Cream French Bulldogs have a pure cream coat that is soft and velvety to the touch.

However, practically, telling this coat difference may be challenging, which is where the eyes come in. Platinum Frenchies always have light eyes, paws, and noses, while Cream Frenchies have dark eyes and noses.

Can You Get a Miniature or Micro Platinum French Bulldog?

Miniature or micro platinum French Bulldogs are being advertised and can be registered with clubs like the Designer Kennel Club. However, the American Kennel club does not recognize any teacup, miniature, pocket, or micro Frenchies. So,  breeders who do breed smaller Frenchies should be heavily vetted to make sure their breeding practices are ethical.

The video below is of a platinum micro Frenchie. 

Platinum French Bulldog vs. Isabella & Lilac

Platinum French Bulldogs, Isabella, and Lilac are rare and unique variations of the French Bulldog breed. While they share some similarities, there are also some key differences between them.


The most obvious difference between these three variations is their color. Platinum French Bulldogs have a cream coat with a blueish-gray undertone. Isabella French Bulldogs have a milky chocolate or apricot coat with a soft lavender/ grayish tinge (they’re more brown than lavender). 

Lilac French Bulldogs lavender or grayish coat with a soft chocolate or red tinge (they’re more lavender than brown).


Platinum French Bulldogs are the result of a combination of 3 recessive genes that produce their unique coloration (dd+ee+bb/coco)

 Isabella French Bulldogs are also the result of recessive genes, but they have a different combination of genes that produce their distinct coloring (dd+bb). Lilac French Bulldogs are a result of a dilution gene and also have a chocolate gene (dd+coco).

Platinum French Bulldog vs. White Frenchie

Platinum Frenchies have an off-white, cream coat, while white Frenchies have an all-white coat. Platinum Frenchies are also more resilient to the sun since they have more pigment than White Frenchies. 

Platinum French Bulldogs’ Temperament

Platinum French Bulldogs are known for their friendly and affectionate temperament. They are loyal, playful, and love to be around people. They are also great with children and make excellent family pets.

These dogs are moderately intelligent and easy to train because of their desire to please, making them an excellent choice for first-time dog owners. 

Platinum French Bulldogs are not naturally aggressive, but they can protect their owners and territory. They may bark at strangers but are not known to be excessive barkers.

These dogs are also known for their adaptability. They can do well in various living situations, from apartments to larger homes with yards. However, they require daily exercise and playtime to keep them mentally and physically stimulated.

Health Issues in Platinum French Bulldogs

Genetic Disorders

Platinum French Bulldogs are prone to a variety of health disorders, including: 

  • Brachycephalic Airway Syndrome due to their short muzzles, causing wheezing and their tongues sticking out of the mouth;
  • Skin issues like color dilution alopecia due to their recessive genes;
  • Eye problems like cherry eye, cataracts, conjunctivitis, and corneal ulcers;
  • Hip dysplasia: a condition where the hip joint doesn’t develop properly and can lead to arthritis and pain; 
  • Patellar luxation, where the kneecap dislocates easily, causing pain and lameness;
  • Von Willebrand’s Disease causes difficulties in blood clotting;
  • Spinal issues like Intervertebral Disc Disease and Degenerative myelopathy, which causes progressive muscle weakness;
  • Congenital Heart Defects;
  • Endocrine issues like hypothyroidism;
  • Dental problems like tooth decay and periodontitis; 
  • Ear infections; and
  • Obesity.

Not all Platinum French Bulldogs will develop these genetic disorders, but it’s essential to be aware of them when considering this breed.

Caring for Your Platinum French Bulldog

Diet Requirements

Platinum French Bulldogs have a unique nutritional requirement due to their small size and sensitive stomach. A high-quality, protein-rich (25%) diet is essential to maintain their health and well-being.

In addition to quality dog food, it is also recommended to supplement their diet with fresh vegetables and fruits. 

Exercise Needs

Platinum French Bulldogs are a small breed and do not require a lot of exercise, only needing 30 to 45 minutes of walking. However, regular exercise is essential to keep them healthy and prevent obesity. Daily walks and playtime in the backyard or park are enough to meet their exercise needs.

It is important to note that Platinum French Bulldogs are sensitive to extreme temperatures, so it is best to avoid exercising them during extreme heat or cold.

How to Groom a Platinum Frenchie

Platinum French Bulldogs have a short, smooth coat that requires minimal grooming.

  1. Regular brushing is recommended to keep their coat shiny and healthy. Use a soft-bristled brush to prevent any skin irritation.
  2. Their wrinkles and facial folds require special attention to prevent any infections. Clean their wrinkles and facial folds regularly with a damp cloth to prevent any buildup of dirt and debris, and dry with highly absorbent towels.
  3. In addition to grooming, it is also essential to maintain their dental hygiene. Brush their teeth twice with a soft-bristled toothbrush and alternate with a canine mouth rinse.
  4. They only need monthly baths or as needed with a quality canine shampoo.
  5. Clean their ears bi-weekly with dog ear wipes and trim their nails with canine clippers every 3 to 4 weeks.

Training Your Platinum French Bulldog

Training your platinum French Bulldog is an essential part of owning this breed. These dogs are moderately intelligent, eager to please, and highly trainable. Your platinum French Bulldog can become a well-behaved, obedient, and loyal companion with proper training.

One of the most important aspects of training your platinum French Bulldog is socialization, basic commands, and crate training.

Consistency is key when training your platinum French Bulldog. Use positive reinforcement techniques such as treats, praise, and playtime to reward good behavior. Avoid using punishment or harsh training methods, as this can lead to fear and aggression in your dog.

How to Choose a Platinum French Bulldog Breeder

When looking for a platinum French Bulldog breeder, there are several factors to consider to ensure that you find a reputable and responsible breeder. Here are some tips to help you make an informed decision:

Research the Breeder

Before choosing a breeder, do your research. Look for breeders registered with reputable organizations such as the American Kennel Club (AKC) or the United Kennel Club (UKC). These organizations have strict guidelines that breeders must follow to ensure their dogs are healthy and well-cared for.
You can also check online reviews and forums to see what other people have to say about the breeder you are considering. This can give you an idea of the breeder’s reputation and whether or not they are trustworthy.

Visit the Breeder

Once you have found a breeder you are interested in, make an appointment to visit their facility. This will allow you to see the conditions the dogs are kept in and meet the breeder in person.
During your visit, ask the breeder questions about their breeding program, the health of their dogs, and any genetic testing they may have done. A responsible breeder will be happy to answer your questions and provide you with any information that you need.

Health Guarantee

A reputable breeder will provide a health guarantee for their puppies. This means that if your puppy develops any genetic health problems, the breeder will take responsibility for the cost of treatment.
Ensure you read the health guarantee carefully and understand what it covers. A good breeder will also provide you with a contract outlining the sale terms and any other important information.

Following these tips, you can find a reputable and responsible platinum French Bulldog breeder who will provide you with a healthy and happy puppy.

Cost of a Platinum French Bulldog

On average, a Platinum French Bulldog puppy can cost anywhere from $8,000 to $20,000. However, some breeders may charge even more for a puppy with exceptional coloring or bloodlines. It is important to note that the high cost of a Platinum French Bulldog is not just due to their color but also the breeding process involved in producing this rare color.

Frequently Asked Questions (FAQs)

What is the price range for a platinum French Bulldog?

The price range for a platinum French Bulldog can vary depending on several factors, such as the breeder, location, and bloodline. On average, a platinum French Bulldog can cost anywhere from $8,000 to $20,000 or upward if they are an extremely rare new shade platinum (and more if they have the genetics for a long or fluffy coat).

How long does the platinum Frenchie live?

The lifespan of a platinum French Bulldog is typically between 10 to 12 years. However, they can live longer with proper care and a healthy lifestyle.

Do platinum French Bulldogs shed?

Yes, platinum French Bulldogs do shed, but their short and fine coat makes shedding less noticeable than other breeds.

What is the difference between a Platinum and a Lilac French Bulldog?

The main difference between a Platinum and a Lilac French Bulldog is their coat color. Platinum French Bulldogs have a lighter coat with a silver sheen, while lilac French Bulldogs have a diluted grayish coat with a soft chocolate hue.

How do I know if my French Bulldog is a platinum color?

Platinum French Bulldogs have a light-colored coat with a silver sheen. They also have light eyes, noses, and paw pads.

What is the rarest color for French Bulldogs?

There isn’t one specific rarest Frenchie color, but some of the rarest colors include blue and tan, lilac, isabella, chocolate and tan, merle, and platinum. Recessive genes cause these colors and are not very common in the breed.

Is the Platinum Frenchie hypoallergenic?

No, platinum French Bulldogs are not hypoallergenic. They do shed, which can trigger allergies in some people.

Final Thoughts

Platinum French Bulldogs are a unique and rare breed gaining popularity among dog enthusiasts. They are known for their beautiful and distinctive coat color, a light cream shade with a hint of grayish blue. While they may be more expensive than other French Bulldogs, they are worth the investment for those who appreciate their unique appearance and personality. 

Meet Your Experts

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Tamsin De La Harpe


Tamsin de la Harpe has nearly two decades of experience with dogs in rescue, training, and behavior modification with fearful and aggressive dogs. She has worked closely with veterinarians and various kennels, building up extensive medical knowledge and an understanding of canine health and physiology. She also spent two years in the animal sciences as a canine nutrition researcher, focusing on longevity and holistic healthcare for our four-legged companions. Tamsin currently keeps a busy homestead with an assortment of rescue dogs and three Bullmastiffs.

Tamsin de la Harpe has nearly two decades of experience with dogs in rescue, training, and behavior modification with fearful and aggressive dogs. She has worked closely with veterinarians and various kennels, building up extensive medical knowledge and an understanding of canine health and physiology. She also spent two years in the animal sciences as a canine nutrition researcher, focusing on longevity and holistic healthcare for our four-legged companions. Tamsin currently keeps a busy homestead with an assortment of rescue dogs and three Bullmastiffs.